Beckon [DASHBOARD]

Product Overview
Tell a powerful story of marketing’s impact on the business. Bring data, images, rich media and the voice of the customer to life in one beautifully simple dashboard. Leverage Beckon’s suite of best-practice reports, or build and publish your own. Sitting atop Beckon’s rock-solid data management platform, Beckon [DASHBOARD] delivers far more than channel metrics side-by-side on a single screen. It gives you omnichannel marketing funnels, aggregate engagement metrics, ratios between owned and earned impressions, and much more, bringing the interactions between channels to life.

• Cleanses, normalizes and structures marketing data so that it is presentable to business audiences.
• Enables marketers to present accurate, reliable marketing spend and ROI reports and visualizations.
• Lets marketers tell a real-world story by combining real-time analytics, rich visual media and human narrative.

Combining real-time marketing analytics with rich media and the voice of the customer, Beckon [DASHBOARD] is a flexible canvas for unlocking and sharing business-building insights. But don’t let the pretty pictures fool you—our marketing dashboard is an enterprise-grade report publishing platform, with permissions, access controls, filters and collaboration all built right in.