Product Overview
CultureCode divides the multicultural market into two major segmentations. Hispanicity provides insight into the vast Hispanic/Latino-American consumer. Asianicity addresses the fast-growing Asian-American market. CultureCode data breaks down ethnographic and demographic data into 245 multicultural audience groups. CultureCode deepens and enriches the picture of each multicultural audience by refining with additional demographic economic, behavioral, and attitudinal attributes, including life stage, shopping behavior, socio-economic status, lifestyles, spending potential and psychographics.
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