Cordial Messaging Channels

Product Overview
Cordial is an adaptive messaging platform that tracks every customer action to automatically generate personalized messaging. Cordial dynamically creates personalized, individual messaging based on each customer’s real-time and historical behaviors – no need for database queries or manual segmentation. You can capture anonymous prospective customer activity from the moment they arrive on your site and automatically connect that data to their profile when they sign up. Avoid the need for IT queries on your database.

• Automatically create and include individualized messaging in your newsletters, promotional emails and transactional messages built from your website content.
• Collect and store billions of customer and prospect behaviors from your emails, website, app and connected products.
• Create and trigger marketing messages based on nearly any granular customer action.
• A/B test an unlimited number of variables including copy, creative, call to action, subject line and more.

Cordial automatically optimizes triggered messages in real time, constantly testing and changing messages based on top-performing elements and combinations. Cordial learns from customer responses to all the variables you’re testing and applies machine learning to rapidly adapt and improve response.