Activation Engine

Product Overview
Datorama’s Activation Engine connects the right information to the right people, or systems, activating opportunities for optimization and driving goals day by day. With the Activation Engine, deliver intelligent goal monitoring, enterprise collaboration, and workflow automations across your full array of best-in-breed marketing technologies. The Datorama Action Center was built to facilitate your marketing workflows, keeping you and your campaigns on track. Automate budgets across your media channels such as Facebook, Google AdWords, and The Trade Desk. Pause or restart campaigns based on goal performances.

• Visualize goals in any format on your dashboards while receiving intelligent recommendations and predictions to help hit them.
• Connect tools such IFTTT, Slack, Twilio, and Webhook for complete extensibility of the platform.