deltaDNA Platform

Product Overview
The deltaDNA platform is a Player Relationship Management solution for the gaming industry that enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in real time. The solution includes performance dashboards, slice&dice, direct access, AB testing, segmentation tools, real-time messaging, push notification as well as acquisition optimizer.

• Dashboards offer 60+ visualizations into the game and have the freedom to build custom dashboards.
• Benchmark the game’s performance compares with the rest of the industry against retention, payer fraction, and revenue.
• Daily user alerts act as a great safety net, particularly in large games.
• Provides an open environment that allows users to connect their familiar data analysis tools to the database, live.
• Slice&Dice solves game design issues with user-defined segmentation and advanced data drill-down
• Identifying how different player clusters interact with the game is at the heart of deltaDNA game analytics
• Explore game progress and monetization events with custom funnels.
• Provides incredibly accurate LTV and retention forecasts for custom and pre-defined segments, from only a few sessions’ data.
• Integration with leading attribution providers like AppsFlyer and HasOffers links acquisition channels with deep player behavior and user data to provide essential insight into their effectiveness.
• Provides advanced multivariate testing, with unlimited parallel variations along with significance testing and a calendar view.
• Identify behavioral player segments using any combination of in-game parameters.
• Gives you the option to change the game parameters, use push notifications or in-game messaging.
• Proactive player relationship management can be achieved by adjusting the game difficulty so the game both challenges experts and rewards novices.

deltaDNA gives users the ability to identify, predict and better understand their players in order to drive player engagement and optimize acquisition spend.