Audience Targeting

Product Overview
GroundTruth's Audience Targeting solution allows you to target three types of audiences for more effective customer acquisition. Location Audiences are people who have visited a specific brand or category within a specified timeframe up to 90 days. Behavioral Audiences combine visitation behaviors with demographic information to inform different audience profiles, which define consumer lifestyle and interests. Our Audience Manager lets you create tailored audience segments based on visitation data, behavioral attributes, demographic details, and purchase information.

• Behavioral Audience Targeting combineS visitation behaviors with demographic information to build sophisticated audience profiles. This data can then be used to target potential customers based on consumer lifestyle and interests.