HG Market Intelligence

Product Overview
HG Market Intelligence provides bottom-up market intelligence based on verified tech installs and granular IT Spend data. Use HG Market Intelligence to understand your markets, make better business decisions and go-to-market (GTM) with confidence.

• Size markets by IT spend, tech installs, firmographics and other customizable criteria
• Analyze vendor penetration and share to find threats, trends and opportunities
• Allocate resources more efficiently
• Identify untapped market potential with whitespace analysis
• Identify market need by solution, industry, region and other customizable criteria
• Analyze competitor strengths/weaknesses
• Evaluate trends across different solutions, markets and industries
• Create more profitable and equitable sales territories
• Score and prioritize accounts with the highest propensity to buy your specific solution
• Analyze competitors to identify displacement opportunities
• Avoid wasting resources on accounts without adequate budgets or incompatible technology stacks
• Identify companies that match your ICP
• Improve account-based programs by enabling more precise segmentation
• Target the right accounts with relevant messages for better engagement and increased campaign conversions