Brand Campaign Control

Product Overview
HIRO’s Brand Campaign Control (BCC) gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precise control over tag management. With HIRO BCC – brands are granted unique, exclusive and unprecedented access to their programmatic video advertising activity, enabling better monitoring, transparency and control.

• Advertising path – BCC provides an updated map of the brand’s ads chain, enabling optimized tracking of successful and less successful campaign results.
• Comparison tool – Brands can compare the activities, successes and failures of DSPs and other players on the chain.
• Advanced analytics – BCC enables brands to identify the metrics that most accurately correlation with ad performance, including CTR, clicks, CPM, viewability and more.
• A friendly, customized dashboard – Brands and agencies are privy to a full and real-time updated database of any ongoing campaign’s activities.