Product Overview
Hive9 Marketing Financial Management is a marketing resource management tool that allows marketers to organize their marketing planning while syncing with financing department needs. Hive9 enables finance teams to enter top-down budgets so marketers are working within the finance hierarchy with appropriate account and ledger numbers. Details can be stored at the line-item level so activities are aligned with budgets. Marketers can plan activities independently, seeing how those actions roll up to the greater budget. A a suite of new features called Advanced Custom Attributes enable customers to accommodate complex segmentation needs and a wider variety of use cases.
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