MixPRO

Product Overview
MixPRO is marketing mix simulation software. Useful for students as well as professionals, MixPRO guides an ideal marketing mix tactic for up to two brands with the objective to get ahead of virtual but fierce competitors. Using comprehensive information from reports and market studies, participants learn to identify what information is needed in order to understand internal and external triggers for success.

• Determine how to reach out to customers with a brand meeting their needs, but also ensuring profitability.
• Learn how to set prices according to expected revenues vs costs.
• Choose the right communication media to reach out to customers and allocate resources wisely.
• Choose the right channel to distribute your brands, as well as distributor margins.
• Maximize the value potential of two simulated brands represented by Overall Performance Index (OPI).