Consumer Graph

Product Overview
Valassis Consumer Graph makes shopping behavior, in-market intent and store preferences of consumers available to advertisers at the individual, household and neighborhood levels.

• Predictive, cross-device intelligence captures browsing and buying behavior across an individual’s devices, yielding one holistic view of the consumer.
• In-market and interest intelligence that understands and predicts what consumers want both now and over time.
• Location intelligence that brings the consumer world to life – where they live, shop and visit.
• Intelligence at the individual, household and neighborhood levels to provide the best level of precision scale for advertising KPIs.