Haystack

Product Overview
An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consumer behavior.

• Hundreds of hours of analyzed video content captured using wearable and location-based technology.
• Behavioral coding and transcribing.
• Exploration of footage: search, review transcripts and storyline.
• Reports supported by video montages.
• Insight arises from objective observation of respondents without their bias affecting what is reported and how.
• Respondents act naturally as they are in their usual context, environment and social group.
• Consumer behaviour is recorded as it happens, providing unfiltered understanding of people.

Haystack empowers marketers with precise analysis of hundreds of hours of video footage for powerful insights and answers without relying on focus groups or survey responses.