Xandr Invest

Product Overview
Xandr Invest is a Demand Side Platform (DSP). With exclusive AT&T consumer insights, direct access to brand safe inventory across screens, and more ways to transact, Xandr Invest is the solution needed to connect with engaged consumers and drive business results​.

• Proprietary data, premium inventory, and more ways of buying to connect with consumers wherever they’re engaging with content.
• A focus on technology for both buyers and sellers means solutions that help maximize working media.
• A trusted, flexible buying platform for customized objectives that drive business results​.
• Enhanced user experience and increased customer support ensures buyers can be strategic​.
• Premium Video Catalog that provides access to over 1,400 always-on, one-to-one video and connected TV deals from top media owners and distributors across devices, content categories, formats, and app types, and over 2,500 off-the-shelf audience deals spanning demographic, viewership behaviors, and household attributes.

AdWorks has the power to deliver household-specific campaigns based on interests and demographics.