The Boston area especially — led by companies like HubSpot Inc. and Constant Contact Inc. — has become a hotspot for digital marketing startups. Boston-based CabinetM, a software startup that helps marketers manage their technology, helped the Business Journal put together the attached list of 10 Greater Boston sales and market startups to watch.

 CabinetM, the MarTech marketplace and collaboration network, today introduced MyStacks, a robust platform that lets marketers and agencies create, share and collaborate around marketing technology stacks.    

"Marketers are blessed with an incredible diversity of marketing software products that they can mix and match into a unique marketing stack that is tailored to the requirements of their business and brand,” said Scott Brinker, Editor of chiefmartec.com and program chair of the MarTech conference, “With services such as CabinetM, it's becoming easier to design and manage these multi-vendor solutions effectively and efficiently."

Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you'll need to build a successful martech stack.

Marketing is on the frontlines of revenue generation and fills a mission critical role in virtually every organization. Living in a chaotic and rapidly evolving environment is both challenging and energizing — and can be extremely stressful.

But in my conversations over the last two years with CMOs, marketing technologists and agency personnel from organizations of all shapes, sizes and industries I can tell you one thing — no one has it all figured out.