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Enterprise Technology Management for Marketing, Sales, and RevOps Teams
Ditch your disparate spreadsheets and use CabinetM to create a centralized view of all the technology you are using, are evaluating, and have retired.
Manage and report on technology spend, utilization, performance, and strategy.
Watch our Managing Your MarTech video to see just how easy it is to take control of your tech environment and create the foundation for a winning AI strategy!
Leading Companies Rely on CabinetM
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Ready to learn more?
Choose your preferred starting point:
Build a single unified view of your marketing technology
Create a single source of truth that showcases all of the details of your technology (acquired and internally developed).
Build comprehensive stack views to track products in use, being tested, and that have been retired.
Collaborate across your organization on technology strategy and roadmap, ensuring alignment and a shared vision for maximizing technology effectiveness and integration.
Visualize and report on your technology architecture, data flows and integrations
View and report on the relationships between the products in your technology stack to accurately manage and communicate their interdependencies. By carefully mapping data flows and managing critical dependencies, minimize the risk of stack failure when removing or updating products.
Map your products and their impact on your marketing goals, and share with team stakeholders.
Ensure seamless data integration and continuity as you evolve, optimize your technology infrastructure, and prepare for AI.
Optimize your Return on Investment
Eliminate redundant expenses and surprise auto-renewals through effective management of licenses, contracts, and renewal dates.
Track product details, governance, and regulatory compliance, and document critical vendor information to ensure transparency and avoid unwanted surprises.
Drive your technology strategy
Equip yourself with comprehensive information to make informed technology decisions, eliminate unexpected challenges when evolving your tech stack, and effectively manage functionality, spend, performance, and utilization.
Identify gaps and redundant products, collaborate to optimize stacks for both performance and cost, and enhance your ROI.
Develop and manage an effective AI strategy
AI will completely reshape the function of marketing. The first wave of AI-enabled technology is poised to deliver efficiencies, scale, and mass personalization at levels never seen before. If you don’t have a plan to experiment with and incorporate generative AI and other AI-enabled technologies, you need to put one in place now or risk being left behind.
Need help thinking about your AI strategy? Download our e-book, Creating an AI Strategy for Marketing.
CabinetM can help you manage all the critical components of your AI plan, from establishing goals to managing experimentation and iterations.
You can use CabinetM to:
- Diagram workflows, processes, and overall roadmap.
- Assess internal technology skills and identify training needs.
- Document and visualize all of the components of your technology and data strategy.
- Capture and report on information about AI products and technology of interest.
- Document information related to internal AI developments
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Stay at the cutting edge of new technology
Explore the industry's largest marketing technology database, featuring over 16,000 products across 500+ categories.
Save, compare, and share your discoveries and access real technology adoption data to refine your product choices.
Elevate your technology knowledge and make well-informed decisions.
Resources
Attack Your Stack
A practical guide for building and managing your marketing technology stack.
All the information you need to efficiently build, manage, and optimize your stack.
Audit Your Stacks
A "how to" guide for auditing your tech stack.
Conducting regular stack audits is essential to ensuring that you have the right technology in place and that it is being fully utilized and delivering a return on investment. This e-book walks you through the stack auditing process step-by-step.
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