Collaborate across your organization to....
Manage Your MarTech Stack
Track, optimize, and report on your technology infrastructure, expense and strategy.
Imagine how much easier life would be if you had:
Complete visibility into your MarTech investments
Detailed reporting on your data flows, integrations, and technology performance
Alignment between your marketing technologies and your technical proficiency
The ability to identify useful new technologies, based on real-world usage data

A single unified view of your marketing technology

  • Create a single source-of-truth for all your technology
  • Build stacks to show products in use, in test, and being retired
  • Collaborate on technology strategy and roadmap across your organization
  • Get everyone on the same page

Visualize and report on your data flows and integrations

  • Export reports, images or custom URLs to provide complete technology visibility to stakeholders across the enterprise
  • Consolidate stack information into a single report to identify redundancies
  • Visualize your stack architecture, to see the relationship between your tools
  • Easily manage the relationships between products

Organize and manage your vendors, contracts and implementation details

  • Track product details and regulatory compliance
  • Manage licenses, contracts, and auto-renewal dates
  • Document critical vendor information
  • Eliminate unwanted surprises

Continually evolve your stack

  • Manage function, spend, performance, and utilization
  • Identify technology gaps and redundant products
  • Collaborate to optimize stacks for performance and spend
  • Improve your ROI

Align your organization's skills

  • Map skills by individual or team, expose gaps and training needs
  • Identify internal experts
  • Assess and align skills against your company technology stack
  • Realize the power of people + technology

Find the right tools

  • Browse industry's largest marketing technology database, over 15,000 products across 500+ categories
  • Save, compare & share the tools you discover
  • Access real technology adoption data to narrow your product selections

Overwhelmed or under resourced?

Our certified consulting partners can help you:

  • Audit your existing stacks
  • Map a technology strategy to achieve your business and marketing objectives
  • Identify and implement the technology you need
  • Provide ongoing management and drive evolution of your stacks

Access Technology Trends and Insights

CabinetM aggregates and anonymizes technology adoption data from the stacks managed on the platform to help you with technology selection. Here are some of the most popular products that surround the anchor platforms you use:

Did you know?
  • Enterprise organizations typically use 75 to 250 tools at any given time to acquire, engage, and retain customers
  • Google Analytics appears in almost every stack
  • It’s not unusual for companies to be using more than one type of marketing automation platform
  • Every stack is unique – the longtail of products is very long…
Do you know what's in your stack?

Sign up for a free trial and start cataloging all the products in your stack.

Practical Resources

Attack Your Stack

A practical guide for building and managing your marketing technology stack.

All the information you need to efficiently build, manage, and optimize your stack.

Merge Your Stacks

A practical guide for rationalizing your technology stacks post M&A.

Efficiently merge technology stacks, reduce technology expenses, and optimize marketing technology performance.

Check out Anita’s latest column:
2021: Reduce, Reorganize, Restart, Reinvent & Ramp Up

More CMS Wire articles by Anita.

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