CabinetM in the News

CabinetM Among Top Boston Startups with Female Founders

CabinetM is an enterprise-level marketing technology management platform. The product helps digital marketing teams to assess the effectiveness of different marketing technology tools in use. It also eliminates redundancies and find new tools to fill gaps. The company was founded by Anita Brearton (now CEO) and Sheryl Schultz (President and COO). They met when running Golden Seeds Boston, an angel investment group focused on women entrepreneurs.

Adobe buys Marketo: Where does Marketo sit in an Adobe stack?

<p>Adobe may be looking to build out its marketing automation offerings. According to a&nbsp;Reuters report,&nbsp;Adobe is rumored to be purchasing Marketo, a platform used by major B2B marketers, including Citrix, McKesson, Charles Schwab and Panasonic.</p> <p>Anita Brearton, the founder and&nbsp;<a href="https://martechtoday.com/cabinetm-ceo-says-companies-not-handle-marketing-technology-stacks-203216" style="box-sizing: border-box; color: rgb(242, 88, 34); background-position: 0px 0px;">CEO of CabinetM</a>, believes the potential acquisition of Marketo makes sense for Adobe.</p> <p>As they [Adobe] reach into more and more layers of the marketing stack marketing automation is a natural extension for them,&rdquo; says Brearton.</p> <p>Offering a marketing technology management platform for enterprise-level marketers, CabinetM has in-depth data on the cross-over between companies that use both Adobe and Marketo. According to the CEO, among CabinetM clients using Adobe, Marketo...