<p>Digital marketing can seem super intimidating when you’re starting a new business — between SEO, SEM, online ads, blogging, social media, landing pages, and more, it’s hard to know what to focus on for the best results. We asked a few experts in the field what small businesses can do to kick-start or improve their digital marketing efforts. CabinetM CEO Anita Brearton offered advice on where to start.</p>
<p><span style="font-family:inherit; font-size:inherit">Time and money are the two most precious resources a new business has. The best way to ensure that they’re used wisely in digital marketing is to start with strategy. What do you need to accomplish with your marketing activities – is it thought leadership? Establishing your market position? Acquiring customers? Retaining the customers you have? For a small business, I recommend limiting your objectives to no more than three at any given time. Once you’re clear on object...