The Boston area especially — led by companies like HubSpot Inc. and Constant Contact Inc. — has become a hotspot for digital marketing startups. Boston-based CabinetM, a software startup that helps marketers manage their technology, helped the Business Journal put together the attached list of 10 Greater Boston sales and market startups to watch.
CabinetM, which produces a discovery and management platform for marketing technology strategy and digital transformation, has released its new Enterprise Cabinet offering.
The subscription-based product is targeted at marketing teams and agencies and designed to help streamline workflow management between staff around planning, researching and management marketing technology strategy, acquisition and implementation.
There are five key components: collaboration architecture, a marketing stack framework, contract tracking system, messaging and reporting functionality that are permission-based, and an enterprise ‘SkillStack’environment to manage internal technology proficiency.
CabinetM CEO, Anita Brearton, said a lack of coordination and oversight is leading to escalating costs, security risk, inconsistent results and a ton of frustration around digital transformation.
CabinetM Inc., the discovery and management platform for marketing technology strategy and digital transformation, has released Enterprise Cabinet, a subscription-based product that helps marketing teams and the agencies that support them drive and manage their digital transformation efforts.
Today’s marketers and communicators are focusing holistically on the viewer experience. Companies of all kinds are realizing they have to build architectures that marry content with data and deliver experiences that compel and delight their audience. Says Anita Brearton, co-founder of CabinetM: "Platforms that knit together to help form this unified customer experience. And those are platforms that should be used in every organization, all the way through the organization, to deliver that wonderful customer experience. So those are the purchases that should be centralized. Everybody should be using the same CRM, the same marketing automation platform, the same video platform, so you're able to knit these things together and create that great experience.
CabinetM co-founder Anita Brearton writes in CMS Wire "It’s time to stop worrying about being behind (except for those folks who told me they were still trying to make the case for digital in their organization — you really are behind), and let go of the notion that other companies are moving more efficiently through the digital transformation process."