<h2>Sounds Like AI, But Is it AI? </h2>
<p>Part of the confusion with AI is that it's an enabling technology, not a product in itself. </p>
<p>Part of the confusion lies in the use of the term itself. Many vendors throw the term AI around regardless of whether any AI is being leveraged in the platform. As fellow marketers, you know what happens if you give a marketer a buzzword — it suddenly shows up everywhere (solutions not products, integrated, optimized, scalable, intelligent and now AI algorithms). </p>
<p>The truth is many vendors are blurring the lines of machine learning and artificial intelligence and in many cases their products are leveraging machine learning rather than artificial intelligence. My colleague Sarah Fay of <a href="http://www.glasswing.vc/" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; outline: 0px; cursor: pointer; color: rgb(0, 127, 165); text-decoration: none; transition: a...