Anita Brearton: The Dirty Secret of the SaaS World: Customer Churn

Anita Brearton: Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs

Anita Brearton: A Networking Strategy to Grow Your Peer Base

Anita Brearton: Big MarTech Trends From the Fall Conference Season

Expert Round Up: Think Strategy Before Tactics

<p>Digital marketing can seem super intimidating when you&rsquo;re starting a new business &mdash; between SEO, SEM, online ads, blogging, social media, landing pages, and more, it&rsquo;s hard to know what to focus on for the best results. We asked a few experts in the field what small businesses can do to kick-start or improve their digital marketing efforts. CabinetM CEO Anita Brearton offered advice on where to start.</p> <blockquote> <p><span style="font-family:inherit; font-size:inherit">Time and money are the two most precious resources a new business has. The best way to ensure that they&rsquo;re used wisely in digital marketing is to start with strategy.&nbsp;What do you need to accomplish with your marketing activities &ndash; is it thought leadership? Establishing your market position? Acquiring customers? Retaining the customers you have? For a small business, I recommend limiting your objectives to no more than three at any given time. Once you&rsquo;re clear on object...

Anita Brearton: Goodbye Digital Transformation, Hello Cathedral Thinking

Anita Brearton: Struggling With MarTech? Rethink Your Agency Relationship

Anita Brearton: The Art and Science of Planning a Marketing Budget

Boston Business Journal: CabinetM and Boston's MarTech scene

The Boston area especially — led by companies like HubSpot Inc. and Constant Contact Inc. — has become a hotspot for digital marketing startups. Boston-based CabinetM, a software startup that helps marketers manage their technology, helped the Business Journal put together the attached list of 10 Greater Boston sales and market startups to watch.

Where Does AI Fit in Your Marketing Strategy?

<h2>Sounds Like AI, But Is it AI?&nbsp;</h2> <p>Part of the confusion with AI is that it&#39;s an enabling technology, not a product in itself.&nbsp;</p> <p>Part of the confusion lies in the use of the term itself. Many vendors throw the term AI around regardless of whether any AI is being leveraged in the platform. As fellow marketers, you know what happens if you give a marketer a buzzword &mdash; it suddenly shows up everywhere (solutions not&nbsp;products, integrated, optimized, scalable, intelligent and now AI algorithms).&nbsp;&nbsp;</p> <p>The truth is many&nbsp;vendors are blurring the lines of machine learning and artificial intelligence and in many cases their products are leveraging machine learning rather than artificial intelligence.&nbsp;My colleague Sarah Fay of&nbsp;<a href="" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; outline: 0px; cursor: pointer; color: rgb(0, 127, 165); text-decoration: none; transition: a...