Marketing is on the frontlines of revenue generation and fills a mission critical role in virtually every organization. Living in a chaotic and rapidly evolving environment is both challenging and energizing — and can be extremely stressful.
But in my conversations over the last two years with CMOs, marketing technologists and agency personnel from organizations of all shapes, sizes and industries I can tell you one thing — no one has it all figured out.
CabinetM, the Boston-based start-up which launched last November, just announced SkillStacks, a new tool which will allow digital marketers to display their technological proficiency in the clearest way: by sharing their own marketing stack in their resumes, and on LinkedIn.
With increasingly martech instruments thrown into the combination seemingly each week, there’s a rising want for entrepreneurs – particularly when in search of new roles – to showcase their abilities. One firm that’s attempting to unravel this downside is startup CabinetM.
Marketers now have the ability to build a comprehensive view of the tech solutions that they are fluent in, annotated with the ways in which (and how well) they use it. The end result is a graphic representation of a marketer's tech skills, with stack solution icons that click through to CabinetM product profiles that make it simple for viewers to learn more about unfamiliar tools.
It has never been easier to quickly test new marketing technology products in the pursuit of revenue growth, customer lifetime value and reduced cost of customer acquisition, however, without oversight, messy, costly and painful things can happen within an organization.