Anita Brearton: Revisiting the Concept of Customer Technology

Anita Brearton: MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Anita Brearton: MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Anita Brearton: Using User Experience Analysis to Improve Customer Journeys

Anita Brearton: Communicating martech’s value in a slowing economy

Martech investments decline in Q3: Where did the funding go?

Anita Brearton: Marketing leaders, are you actually ready for AI?

Martech investment declines, but AI companies thrive on funding

Anita Brearton: Goodbye, Marketing Technology. Hello, Customer Technology?

Anita Brearton: Spotlight on the expert