The Boston area especially — led by companies like HubSpot Inc. and Constant Contact Inc. — has become a hotspot for digital marketing startups. Boston-based CabinetM, a software startup that helps marketers manage their technology, helped the Business Journal put together the attached list of 10 Greater Boston sales and market startups to watch.
CabinetM, which produces a discovery and management platform for marketing technology strategy and digital transformation, has released its new Enterprise Cabinet offering.
The subscription-based product is targeted at marketing teams and agencies and designed to help streamline workflow management between staff around planning, researching and management marketing technology strategy, acquisition and implementation.
There are five key components: collaboration architecture, a marketing stack framework, contract tracking system, messaging and reporting functionality that are permission-based, and an enterprise ‘SkillStack’environment to manage internal technology proficiency.
CabinetM CEO, Anita Brearton, said a lack of coordination and oversight is leading to escalating costs, security risk, inconsistent results and a ton of frustration around digital transformation.