Today’s marketers and communicators are focusing holistically on the viewer experience. Companies of all kinds are realizing they have to build architectures that marry content with data and deliver experiences that compel and delight their audience. Says Anita Brearton, co-founder of CabinetM: "Platforms that knit together to help form this unified customer experience. And those are platforms that should be used in every organization, all the way through the organization, to deliver that wonderful customer experience. So those are the purchases that should be centralized. Everybody should be using the same CRM, the same marketing automation platform, the same video platform, so you're able to knit these things together and create that great experience.
CabinetM co-founder Anita Brearton writes in CMS Wire "It’s time to stop worrying about being behind (except for those folks who told me they were still trying to make the case for digital in their organization — you really are behind), and let go of the notion that other companies are moving more efficiently through the digital transformation process."
CabinetM co-founders Anita Brearton and Sheryl Schultz named women killing it in the local tech space in Boston.
Nikki Nixon, Director of FlipMyFunnel, was recently looking for a list of women who could offer wisdom on the industry and had trouble finding one. It's not that the women aren't here. In fact when she sought out advice on who to include received a great deal of support and, importantly, names. Both Anita Brearton and Sheryl Schultz, co-founders of CabinetM, are on the list of luminaries.
CabinetM and Target Marketing are launching a new sort of virtual conference.
Allen Pogorzelski, VP Marketing at Openprise, shares his Marketing Technology stack with the readers of Martech Advisor.
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly.
The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.
So it's good to take a step back from the marketing technology from time to time and review the fundamentals of a successful marketing program.