Anita Brearton: Marketers, There's More Than One Way to Skin a Stack

Show Off Your Marketing Tech Skills

CabinetM, the Boston-based start-up which launched last November, just announced SkillStacks, a new tool which will allow digital marketers to display their technological proficiency in the clearest way: by sharing their own marketing stack in their resumes, and on LinkedIn.

Martech skills platform launched for job seeking marketers

With increasingly martech instruments thrown into the combination seemingly each week, there’s a rising want for entrepreneurs – particularly when in search of new roles – to showcase their abilities.  One firm that’s attempting to unravel this downside is startup CabinetM. 

 

 

SkillStacks gives marketers a new way to share tech expertise

Marketers now have the ability to build a comprehensive view of the tech solutions that they are fluent in, annotated with the ways in which (and how well) they use it.  The end result is a graphic representation of a marketer's tech skills, with stack solution icons that click through to CabinetM product profiles that make it simple for viewers to learn more about unfamiliar tools.

The Magical, Terrible World of MarTech Acquisition, by Anita Brearton

It has never been easier to quickly test new marketing technology products in the pursuit of revenue growth, customer lifetime value and reduced cost of customer acquisition, however, without oversight, messy, costly and painful things can happen within an organization.

 
 

The Magical, Terrible World of MarTech Acquisition

What is Next in Content Marketing Tech 2016?

CabinetM Co-Founder Sheryl Schultz, alongside other industry leaders, shares crucial content marketing forecasts for 2016.

Stop Trying to Hire ‘Digital Marketers’ by Anita Brearton

The digital marketing job title is giving way to more specialized titles and functions such as email marketer, customer acquisition specialist, marketing data analyst and social media marketer. While specialization is a necessity and brings with it many benefits, specialization also creates a number of challenges for both organizations and marketers.

 

Co-founder of CabinetM answers the pressing question: what is the right “MarTech” meal for your team’s taste?

To help marketers deliver ROI in the form of revenue, reduced cost of acquisition, and/or customer lifetime value, the industry has created an abundance of tools that can be used to find, target, influence, and track customer activity and engagement.

 

10 Myths Martech Vendors Tell and the Real Story

Marketing technology (martech) users in B2B often have to ask themselves if they fully understand the solutions the martech vendors sell them. Seemingly, these tech goodies perform every conceivable operation under the sun. It turns out that many martech tools remain more myth than fact.