Anita Brearton: How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

Anita Brearton: The Dirty Secret of the SaaS World: Customer Churn

Anita Brearton: Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs

Anita Brearton: A Networking Strategy to Grow Your Peer Base

Anita Brearton: Big MarTech Trends From the Fall Conference Season

Expert Round Up: Think Strategy Before Tactics

<p>Digital marketing can seem super intimidating when you&rsquo;re starting a new business &mdash; between SEO, SEM, online ads, blogging, social media, landing pages, and more, it&rsquo;s hard to know what to focus on for the best results. We asked a few experts in the field what small businesses can do to kick-start or improve their digital marketing efforts. CabinetM CEO Anita Brearton offered advice on where to start.</p> <blockquote> <p><span style="font-family:inherit; font-size:inherit">Time and money are the two most precious resources a new business has. The best way to ensure that they&rsquo;re used wisely in digital marketing is to start with strategy.&nbsp;What do you need to accomplish with your marketing activities &ndash; is it thought leadership? Establishing your market position? Acquiring customers? Retaining the customers you have? For a small business, I recommend limiting your objectives to no more than three at any given time. Once you&rsquo;re clear on object...

Anita Brearton: Goodbye Digital Transformation, Hello Cathedral Thinking

Anita Brearton: Struggling With MarTech? Rethink Your Agency Relationship

Anita Brearton: The Art and Science of Planning a Marketing Budget

Boston Business Journal: CabinetM and Boston's MarTech scene

The Boston area especially — led by companies like HubSpot Inc. and Constant Contact Inc. — has become a hotspot for digital marketing startups. Boston-based CabinetM, a software startup that helps marketers manage their technology, helped the Business Journal put together the attached list of 10 Greater Boston sales and market startups to watch.