The Magical, Terrible World of MarTech Acquisition

What is Next in Content Marketing Tech 2016?

CabinetM Co-Founder Sheryl Schultz, alongside other industry leaders, shares crucial content marketing forecasts for 2016.

Stop Trying to Hire ‘Digital Marketers’ by Anita Brearton

The digital marketing job title is giving way to more specialized titles and functions such as email marketer, customer acquisition specialist, marketing data analyst and social media marketer. While specialization is a necessity and brings with it many benefits, specialization also creates a number of challenges for both organizations and marketers.

 

Co-founder of CabinetM answers the pressing question: what is the right “MarTech” meal for your team’s taste?

To help marketers deliver ROI in the form of revenue, reduced cost of acquisition, and/or customer lifetime value, the industry has created an abundance of tools that can be used to find, target, influence, and track customer activity and engagement.

 

10 Myths Martech Vendors Tell and the Real Story

Marketing technology (martech) users in B2B often have to ask themselves if they fully understand the solutions the martech vendors sell them. Seemingly, these tech goodies perform every conceivable operation under the sun. It turns out that many martech tools remain more myth than fact.

The 2016 marketing technology landscape: 3 challenges for CMOs

At the 2016 MarTech Conference, Scott Brinker, head of the conference, unleashed the highly anticipated 2016 Marketing Technology Landscape Supergraphic. With 3,874 logos featured, there’s only one appropriate word to describe Brinker’s updated visualization of the martech space: overwhelming.  In Brinker’s estimation, the number of vendors represented in the supergraphic is up 87 percent from last year.

Marketing Automation Round-up, March 2016

Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months.  This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership.

Don't believe (all) the martech hype

As seen through the lens of a “supergraphic” created and popularized by Scott Brinker on his blog ChiefMartec.com, which covers marketing as a technology-powered discipline, today’s marketing technology landscape of vendors, platforms and solutions is depicted as a chaotic rainbow of cleverly designed, colorful corporate logos. 

MarTech Conference: Ultimate Guide to building martech stack

Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you'll need to build a successful martech stack.

Scott Brinker's Marketing Technology Landscape Supergraphic

This year Scott Brinker restructured the entire way the landscape is organized. The 2014 and 2015 editions were laid out with a kind of “stack” metaphor — infrastructure and platform systems at the bottom, experience and operations applications on top, representing his belief that marketing technology would logically coalesce around a single platform in any given organization.