BOSTON, MA, UNITED STATES, March 26, 2019 /EINPresswire.com/ -- CabinetM Inc., the technology management and discovery platform for marketing operations teams, today announced it has released the Customer Data Platform (CDP) Technology Stack, the third in a series of interactive marketing technology stacks designed to help marketers find the technology they need to support their marketing initiatives.
Built by the CabinetM team with assistance from the CDP Institute, BlueConic, and ForesightOne, the CDP technology stack showcases more than 45 CDP platforms that offer a wide variety of enhanced features including analytics, personalization, and recommendations for targeting.
The CDP Institute defines a Customer Data Platform as “a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.” This definition identifies three critical elements:
“We’ve been talking about CDPs for several years, but in the last 12 months we’ve seen real momentum around this category as companies grapple with establishing a single source of truth for customer data,” said Anita Brearton, CEO of CabinetM.
Like CabinetM’s other interactive stacks, the Email Technology Stack and the Direct Mail Technology Stack, the CDP Technology Stack resides within the CabinetM product directory and can be found on the CDP category pages.
CabinetM helps modern marketing teams manage the technology they have and find the tools they need. The CabinetM Marketing Technology Management platform enables full lifecycle support around digital tool discovery, qualification, implementation and management, providing critical visibility and leverage to save time, money and drive revenue. The company has built the industry’s most comprehensive database of over 11,000 marketing tools, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have built, and are being managed, on the platform. For additional information: www.cabinetm.com; @cabinetm1
CabinetM was founded by two marketing industry veterans that identified a disconnect between the way MarTech companies promote and sell their products and how marketing professionals acquire information and purchase marketing tools. Putting their combined experience to work, they created CabinetM to enable discovery, workflow and extended networks for the marketing industry. For more information, please visit www.cabinetm.com.
Sheryl R. Schultz, 508-380-5850