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Prepare for AI
Strategize, Prioritize, Experiment, and Iterate
LET US SHOW YOU CAN HELP YOU MASTER YOUR AI STRATEGY
The AI Mandate
AI will completely reshape the function of marketing. The first wave of AI-enabled technology is poised to deliver efficiencies, scale, and mass personalization at levels never seen before.
According to KPMG research, 72% of U.S. CEOs say generative AI is a top investment priority despite uncertain economic conditions. If you don’t have a plan to experiment with and incorporate generative AI and other AI-enabled technologies, you need to put one in place now or risk being left behind.
Getting Ready for AI
With so many GenAI products available to help with content creation and chatbot design, it’s easy to view AI for marketing as something that can be easily introduced and with minimal effort.
If only that were true.
The reality is that the capabilities of content-oriented GenAI tools only represent a small fraction of the potential that AI brings to marketing. To capitalize on the promise of AI, companies and their marketing teams need a cohesive plan that encompasses:
  • Technology
  • Data infrastructure and integrity
  • Talent
  • Compliance and governance
A Rational Approach to AI
Some companies are appointing an AI leader (C-AI) to coordinate the strategy and implementation of AI across the entire organization. If that’s the case in your company, you, as the marketing lead, will be feeding into whatever framework your C-AI creates. If you don’t have a centralized function for creating an AI strategy, then it’s up to you to take the lead in defining one for your team.
At the highest level, a good plan would:
  • Establish goals and identify opportunities
  • Assess organizational readiness
  • Produce a roadmap
  • Map out a plan for experimentation and iteration
  • Communicate where investments are needed in talent, technology, data, governance
Download our ebook: Creating an AI Strategy for Marketing
Use CabinetM to Manage Your Plan
Creating an AI strategy can be incredibly challenging; there are complex moving pieces, including technology and data, and most marketing teams have yet to hire personnel with AI skills to lead the effort.
CabinetM can’t define your strategy (though we partner with others who can), but we can facilitate collaboration around the planning, implementation, and reporting of any AI initiative.
You can use CabinetM to:
  • Diagram workflows, processes, and overall roadmap.
  • Assess internal technology skills and identify training needs.
  • Document and visualize all of the components of your technology and data strategy.
  • Capture and report on information about AI products and technology of interest.
  • Document information related to internal AI developments
Take Charge of Your AI Future with CabinetM

About us

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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CabinetM, Inc.
115 Oxbow Rd.
Framingham, MA 01701
Victoria Andrews

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