Boston, Mass., December 3, 2019 – CabinetM Inc., the marketing technology management platform for marketing operations teams, today announced it has released a suite of new Enterprise Stack Map features that make it easy to visualize the integration points, and understand critical dependencies, within their marketing technology stacks.
With the click of a button, Stack Maps creates a visualization of the marketing technology stack showing all integration points. The new features announced today makes it possible for marketing teams to:
“Enterprise Marketing technology stacks are extremely complex, and it’s not unusual for organizations to use 100- 250 different tools at a time to acquire, engage, and retain customers. In most cases, the performance of the products within the stack and of the stack overall, is dependent on how well the various products integrate with each other and how data flows from one product to the next,” said, Anita Brearton, Founder and CEO of CabinetM. “Our new Stack Map features make it easy to view critical integration details and maintain up to date information about the relationships between each product in the stack -- with a click of a button a complete map of the stack appears.”
CabinetM’s new Stack Map features are available now at no charge to Professional and Enterprise subscription users. See the video at the link. To see Stack Maps, sign up for a free trial with CabinetM.
CabinetM helps modern marketing teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation and management, providing critical visibility and leverage to save time, money and drive revenue. The company has built the industry’s most comprehensive database of over 12,000 marketing tools, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have built and are being managed on the platform. For additional information: www.cabinetm.com; @cabinetm1
CabinetM was founded by two marketing industry veterans that identified a disconnect between the way MarTech companies promote and sell their products and how marketing professionals acquire information and purchase marketing tools. Putting their combined experience to work, they created CabinetM to enable discovery, workflow and extended networks for the marketing industry. For more information, please visit www.cabinetm.com.
Sheryl R. Schultz, 508-380-5850