Cision is a prominent public relations and earned media software company that offers a range of services to help businesses manage their brand reputation, communication campaigns, and media outreach effectively.

Cision Communications Cloud is one powerful, holistic PR platform that allows you to identify influencers, craft campaigns, and attribute value from the broadest spectrum of media sources. Today’s communicators know the importance of measuring their earned media impact, and with the Cision Communications Cloud, they can do so with ease.

Cision Connect is a relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of Cision’s media and influencer database to help communicators effectively target, pitch and build stronger relationships with the media.

Cision Impact is an earned media attribution solution for PR professionals. Cision Impact enables communicators to measure the impact of earned media and marketing programs by better understanding how they are influencing buyer behavior. Communicators can see demographic, firmographic and engagement data for viewers of their earned media and track conversions to website traffic, inbound leads, shopping cart purchases and more. They can also leverage data to retarget earned media audiences to help drive sales leads.