Cision Impact

Product Overview
Cision Impact is an earned media attribution solution for PR professionals. Cision Impact enables communicators to measure the impact of earned media and marketing programs by better understanding how they are influencing buyer behavior. Communicators can see demographic, firmographic and engagement data for viewers of their earned media and track conversions to website traffic, inbound leads, shopping cart purchases and more. They can also leverage data to retarget earned media audiences to help drive sales leads.

• Conversion Rates to calculate the percentage of earned media audiences who engage with a company's owned content (website, blogs, etc).
• Conversions over Time to understand when earned media audiences interact with owned content.
• Attribution Drilldown to access daily earned media viewership data broken down by article, outlet and journalist.
• Dashboard Integration to bring verified viewership data into Cision's New Generation Communications Cloud Dashboards.

Turn abstract earned media metrics into actionable intelligence to make data-driven decisions, demonstrate business results, and integrate paid, owned, and earned.