Company Overview
GrowByData is a Marketing Intelligence Company dedicated to providing deep understanding of the meandering shopper’s journey, across the digital shelf.
Marketplace Intelligence helps to gain visibility into your vs. competition’s strengths across Amazon, Walmart, Target, Best Buy & others. You must understand how shoppers perceive the brand. For example, do the 3rd party sellers have poor customer service reviews, are prices generally in line with prices of competitors, are resellers violating MAP, are unauthorized sellers selling, are products sold in inferior channels, do the products have bad reviews, so on?
Ad Intelligence gives digital marketing managers, merchandise managers, and ad agencies near real-time, multi-dimensional views, at the most granular levels, into competitive pricing, product, and advertising changes. This solution helps agencies and online sellers to track the advertisement activities of the brands or products. It provides data on how a brand, competitors and other counterparts in the vertical spend money on online marketing and precisely where they spend.
Price Intelligence Data for retailers, brands & manufacturers. Discover top competitors on ad platforms, marketplaces and ecommerce sites to monitor competitors’ prices to stay ahead. Utilize accurate price intelligence data for repricing strategy, price optimization and dynamic pricing.
Ecommerce sellers need competitors’ pricing data exact at a SKU level to effectively build pricing strategy for products sold. The Competitive Price Intelligence solution offered by GrowByData enables online sellers to overcome huge operational crisis due to data unavailability. Thus, accurately aligning pricing strategy to yield expected ROI. GrowByData assures precise SKU level, double-verified data to ensure accuracy and can be customized to fit client’s needs.
GrowByData MAP Monitoring Tools is the leading MAP enforcement software to help you enforce MAP Price & protect your brand value with Intraday price monitoring services across the online channels like Amazon, Google Shopping, Walmart and eBay.
As a Manufacturer or Brand, you want to Protect Your Brand Value by Enforcing MAP pricing compliance in marketplaces like Amazon, Google Shopping, Walmart, & online stores. You want to encourage top sellers and monitor unauthorized channels and resellers.
GrowByData MAP Monitoring Tools include:
1. Accurate Retailers Price Data Matched to your SKU level for daily MAP Compliance scanning
2. Minimum Advertise Price Monitoring Software with powerful reports and screenshot archives
3. Alert Services with reports and evidences compiled in PDF to immediately claim violation and enforce MAP prices
4. You will get repricing features with powerful reports like Competitors Report, Insights and Assortment Analysis
GrowByData’s MAP Monitor enables the control of MAP Compliance Scanning Schedules & Monitor Violators over time across all online platforms with easy. It provides powerful reports to keep track of price violation at a SKU level, Brand and Category by online Retailers on any online retail channels and get Violation Reports with Screenshot Archives.
Marketplace Intelligence helps to gain visibility into your vs. competition’s strengths across Amazon, Walmart, Target, Best Buy & others. You must understand how shoppers perceive the brand. For example, do the 3rd party sellers have poor customer service reviews, are prices generally in line with prices of competitors, are resellers violating MAP, are unauthorized sellers selling, are products sold in inferior channels, do the products have bad reviews, so on?
Focus on key marketplaces like Amazon and understand whether your brands are achieving “Amazon Best Seller”, are on top of the page through ads and organic positions, have adequate reviews, and have right price and the right fulfillment.
Leveraging this, you can strengthen your clients’ in-marketplace presence. You can analyze your competitors’ popular products to understand what resonates with consumers. Your shoppers in high demand areas must see your products, must be impressed and must be able to purchase across geographies.
Product intelligence offers visibility into the ingredients that tempt a shopper to click and purchase your client’s products. To wow the shopper and have him or her purchase your product, your products must shine along the following dimensions:
Content
Product titles, description, categorizations, GTIN/ASIN, product images, videos and others must shine over the competition. As formats such as video gain popularity, you must push your client to add videos to popular products that don’t have a video. Rich product titles are vital. You can enrich product title with brand, title, color, size, gender and others.
Quality
You must understand product quality and boost credibility through additional positive reviews and ratings. If your client’s products have bad reviews, are they due to bad service from the reseller? If the latter, you want to nudge your client to stop selling through such resellers and add higher quality sellers. Or, are your client’s products suffering from bad quality? If so, you can advise the client to retire those products.
Demand and Delivery
You must assess promotions, inventory, shipping, returns, and availability to tempt the shopper – especially if your top competitors are offering them. If your popular products are out of stock, or don’t offer free shipping, or free returns, or aren’t available for curbside pickup, or don’t offer attractive pricing through sale tags or promotions, you can lose the shopper to a competitor offering these
Search Intelligence gives you holistic and granular visibility across Google and Bing for all ad formats, not just paid and organic. By staying abreast of changes on keywords searched by users, you will have a current pulse on your Share of Voice.
Hyper-target consumers in clients’ core markets through these dimensions:
1. Holistic SERP Analysis Understand how Google is changing what it is displaying above the fold. Understand how your client’s Share of Voice changes every day. Get insight into your client’s SERP depth by understanding strength in each SERP Components.
2. Ad Intelligence Understand your client’s brand visibility on ads in near-real time across geographies and devices. Understand and improve your ad’s performance across PLA, Showcase and text.
3. Broad SEO Intelligence Increase your organic visibility by understanding presence across organic, People Also Ask (PAA), images, videos, Twitter and others. Craft a strategy to improve visibility above the fold across seed, mid and long tail keywords along with keyword volume.