Anita Brearton and Sheryl Schultz—known, among other things, for together heading up the Boston chapter of angel group Golden Seeds from 2009-2011—have now teamed up again, in a bid to make the marketing tech universe less overwhelming. Their Boston startup is CabinetM, which just launched a site for discovering new marketing software and quickly digesting what you need to know.
CabinetM, the MarTech marketplace and collaboration network, today introduced MyStacks, a robust platform that lets marketers and agencies create, share and collaborate around marketing technology stacks.
"Marketers are blessed with an incredible diversity of marketing software products that they can mix and match into a unique marketing stack that is tailored to the requirements of their business and brand,” said Scott Brinker, Editor of chiefmartec.com and program chair of the MarTech conference, “With services such as CabinetM, it's becoming easier to design and manage these multi-vendor solutions effectively and efficiently."
This month, Boston-based startup CabinetM announced the launch of MyStacks, a free, interactive tool which allows digital marketers to build, collaborate on, and discover new tools for their own unique marketing stacks. “We help marketers make critical technology decisions in a rapidly transforming digital environment,” says CabinetM cofounder Sheryl Schultz. “Our platform enables collaboration around digital tool discovery, and also the implementation and management of digital tools. That’s what we’ve set out to do.”