At CabinetM we define Marketing technology as all the technology that is used to create the customer experience and acquire, engage, and retain customers.Marketing technology may be used and managed by marketing ops, creative ops, sales ops, revenue ops, and/or IT.
The Marketing Technology Stack is a visual representation of the marketing technology that you use and the relationship between each technology component.
Take Control of Your Marketing Technology Environment
CabinetM Customers On Average Reduce Technology Spend by 20% Within 12 Months
Centralized oversight and management of the marketing technology stack is essential for managing technology spend, data compliance, security risk, and to assess technology performance against business objectives.
The CabinetM platform provides the essential tools that operations teams and technologists need to manage technology spend, utilization, performance, strategy and skills.
Build and Visualize Your Stack
Our scalable technology stack configurator makes it easy to:
Audit and manage technology in use, being tested, or that you've retired
Track both acquired and internally developed technology
Capture information about how data is flowing and how products are integrated
Include agencies in your stack that have implemented technology on your behalf
Assess technology performance and expose critical technology gaps
Reduce technology spend by eliminating redundant products, functions, and contracts
Create a "single source of truth" for the technology you use, are evaluating or have retired
Map Your Stack Architecture
Stack Maps show the relationships between products in your stack. With the click of a button you can:
Generate visualizations that show how products are integrated and where data flows
Map integrations to stack layers, customer journeys, a sales funnel, your roadmap and more...
Isolate specific products and their integrations to pinpoint dependencies and avoid a disaster when removing a product from the stack
Track Contract and Vendor Information
Capture all the information about the contracts you've signed and the vendors you work with.
Document contract details and set renewal reminders
Track governance information
Manage product implementation and user information
Track and score product utilization
Maintain vendor contact information and escalation procedures for support
Customize your contract summary view to display the information most critical to you
Export all contract information as needed
Track and Align Skills
Lack of skills is a key reason that technology is underutilized in many organizations and doesn't deliver the expected ROI. With SkillStacks, you can align your technology proficiency with your technology strategy. Use SkillStack Reports to:
Identify skill gaps
Surface potential exposure due to limited technology coverage
Find internal experts
Normalize technology qualifications across functions
Pinpoint training needs
Collaborate and Report
Work at an individual, team or enterprise level. Collaborate across the organization and with your agencies.
Work together to build and optimize stacks
Use Stack Reports to consolidate information across multiple stacks
Share the details of your marketing technology stack with other functions via a secure custom URL
Manage Your Technology Evaluation Process
Find the technology you need to evolve your marketing strategy
Use the CabinetM technology directory, Stack Insights and Drawers to discover new technology and manage your technology evaluation process.
Work alone or in teams to discover and qualify new products
Browse 500+ categories and more than 14,000 products
Access technology adoption data through Stack Insights to see which products are most popular by category, and are used by companies similar to yours
Leverage Drawers to create a single reference for all technology evaluation information. Centralize notes from vendor calls and links to vendor and RFP information
Not Ready for a CabinetM Subscription?
If you are using 25 products or less, we encourage you to take advantage of our free account which may be all that you need. With our free account you can:
Build and manage a single stack with up to 25 products
Create a single drawer to save profiles of the products you are interested in, and to create and save product comparisons
Build and share your own personal SkillStack to showcase your own technology proficiency
Let us show you what we can do in your environment!
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.