Anita Brearton: Are You a Digital Transformation Laggard?

BostInno Beat: Women killing it in the Boston Tech space

CabinetM co-founders Anita Brearton and Sheryl Schultz named women killing it in the local tech space in Boston.

CMS Wire: Are You a Digital Transformation Laggard?

CabinetM co-founder Anita Brearton writes in CMS Wire "It’s time to stop worrying about being behind (except for those folks who told me they were still trying to make the case for digital in their organization — you really are behind), and let go of the notion that other companies are moving more efficiently through the digital transformation process."

Anita Brearton: Building the Perfect Marketing Organization

CabinetM Founders on 'First Ever List of Female Marketing Technologists'

Nikki Nixon, Director of FlipMyFunnel, was recently looking for a list of women who could offer wisdom on the industry and had trouble finding one. It's not that the women aren't here. In fact when she sought out advice on who to include received a great deal of support and, importantly, names. Both Anita Brearton and Sheryl Schultz, co-founders of CabinetM, are on the list of luminaries.

How to Find a Marketing Tech Edge

CabinetM and Target Marketing are launching a new sort of virtual conference. 

Allen Pogorzelski, VP Marketing at Openprise, shares his stack with Martech Advisor

Allen Pogorzelski, VP Marketing at Openprise, shares his Marketing Technology stack with the readers of Martech Advisor.

Anita Brearton: Take a Break From the Marketing Action to Think About Strategy

Take a Break From the Marketing Action to Think About Strategy

One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly.

The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.

So it's good to take a step back from the marketing technology from time to time and review the fundamentals of a successful marketing program.

The Elements of a Strategic Marketing Program

Marketing in a startup is challenging. 

You start with no brand awareness, no resources and little to no budget. In some cases, your startup is breaking new ground and faced with trying to establish a new market or product category. 

Too many startups fail to have a strategic plan. As a result, the marketing plan quickly devolves to nothing more than a tactical lead-gen plan with marketers bombarding prospects with email and phone calls and chasing them around the web with ad retargeting — none of which is tailored to the prospect’s persona or needs.