Digital Clarity Group’s marketing automation round-up condenses and consolidates some of the industry’s most topical news, trends, and happenings from the past couple of months. This edition’s round-up covers the forecasted growth in adoption of automation solutions for marketers, and the new Demandbase and Integrate Inc. partnership.
Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you'll need to build a successful martech stack.
As seen through the lens of a “supergraphic” created and popularized by Scott Brinker on his blog ChiefMartec.com, which covers marketing as a technology-powered discipline, today’s marketing technology landscape of vendors, platforms and solutions is depicted as a chaotic rainbow of cleverly designed, colorful corporate logos.
This year Scott Brinker restructured the entire way the landscape is organized. The 2014 and 2015 editions were laid out with a kind of “stack” metaphor — infrastructure and platform systems at the bottom, experience and operations applications on top, representing his belief that marketing technology would logically coalesce around a single platform in any given organization.
Anita Brearton and Sheryl Schultz have advice for other post-50 female entrepreneurs: Don’t give up, no matter how many ridiculous, insulting things are said to you by the mostly male venture capitalists you will inevitably encounter.
The two businesswomen, both entrepreneurs and both in their late 50s, should know. For the past year, as they looked for investors for their latest venture, Brearton and Schultz heard all kinds of unhelpful suggestions.
This month, Boston-based startup CabinetM announced the launch of MyStacks, a free, interactive tool which allows digital marketers to build, collaborate on, and discover new tools for their own unique marketing stacks. “We help marketers make critical technology decisions in a rapidly transforming digital environment,” says CabinetM cofounder Sheryl Schultz. “Our platform enables collaboration around digital tool discovery, and also the implementation and management of digital tools. That’s what we’ve set out to do.”
The latest top marketing technology and ad tech news from CabinetM, Salesforce, TubeMogul, Emarsys, Mariana, GumGum, Rakuten, Crimson Hexagon, SalesPredict and Microsoft.
Martech marketplace and collaboration network startup, CabinetM, is claiming an industry first with its new MyStacks offering, which is designed to help marketers and agencies better create, share and collaborate around marketing technology stack design.
CabinetM, the MarTech marketplace and collaboration network, today introduced MyStacks, a robust platform that lets marketers and agencies create, share and collaborate around marketing technology stacks.
"Marketers are blessed with an incredible diversity of marketing software products that they can mix and match into a unique marketing stack that is tailored to the requirements of their business and brand,” said Scott Brinker, Editor of chiefmartec.com and program chair of the MarTech conference, “With services such as CabinetM, it's becoming easier to design and manage these multi-vendor solutions effectively and efficiently."