4A's is a leading trade organization for marketing communication agencies. 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow.

4A's Research Services offer access to consumer insights and media habits, trends in media, international content, 10 industry verticals, and five research databases.