Agency Overview
Infutor gives brands a secure, privacy compliant foundation to improve inbound engagements and outbound marketing reach, and to minimize fraud and collections risk. In 2022 Infutor was acquired by Verisk.
Data integration is the ability for a business to look at every data point within their organization, across all systems, technology and platforms to gain a single view of the data. This allows businesses to make critical decisions in real- to near-real-time, based on a consolidated view of all available information. Through Infutor’s InRichment 360˚ Data Integration Platform, they are able to provide you with a single view of all your consumer information.
Using Infutor's referential data repository and specialized matching algorithms, InRichment360˚ performs several processes to apply a Persistent ID to your records. This PID allows them to quickly and accurately identify all individuals within your enterprise databases, linking duplicate individuals through the PID.
Identity Graph is a customer identity tool enabling marketers to leverage a repository of name, address, phone and email identity information linked with attribute data. Infutor Identity Graph enables users to verify consumer identities on-demand at the time of ingestion or inbound engagement, starting with as little as a single piece of inbound identity data—name, phone, address, email. Infutor will append missing information and normalize the structure of the data so clean data is uploaded to the system.