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Touchstone Research

 
Branford, Connecticut, United States
1993
Agency Overview
Touchstone Research, Inc. is known for innovation, leading-edge technical solutions and excellence in customer service and product delivery. Leveraging Questback’s Enterprise Feedback Platform, Touchstone leads the charge in innovative market research, delivering competitive insight to a prestigious Fortune 500 client list including industry leaders in media, entertainment, technology and family and youth markets.
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Products and Services

Secure Content Testing

 
Secure Content Testing (SCT) is Touchstone’s proprietary visual and forensic watermarking security technology for protecting content in marketing research and consumer insights studies. SCT works by applying a unique visual and forensic watermark to content within a quantitative survey or qualitative research study that can be used to tie the content back to the individual research participant. This provides an extremely effective technique for deterring respondents from sharing content as any compromised content can be used to identify the person who shared it.
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Marketing Function