AdElement lets you easily create and target audience segments and micro-segments by location, behavior, keywords and other attributes. Using AdElement you can easily create personalized creatives for each of your segments, do A/B testing and let our algorithms continuously evolve and search for better element combinations. Whether its mobile-only Asian markets or mobile-first US millennials our solutions have been designed from the ground up for mobile experiences. From ad templates that are optimized for touch interactions to considering unique mobile only signals to optimize bids we have the perfect solution for this new mobile world.