Albert is a cloud-based artificial intelligence platform that plugs into a digital marketer’s existing tech stack and operates it. An intelligent collection of over 200 different skills, Albert is the self-learning digital marketing ally for marketers: a thinker, a doer, and a support system; automating, orchestrating and evolving campaigns. Albert analyzes the unanalyzable, taking purposeful action and flexibly optimizing against business goals. The result: better allocation of budget against channels, audiences and tactics in search, social and programmatic channels.