Company Overview
Almond is a new platform that allows brands to digitize physical products and create their own brand cryptocurrency. A secure, hidden ‘data matrix code’ is printed on a product to create a unique digital product identity. This unique digital product identity then allows brands to share specific product supply-chain data (for example batch-specific ingredient traceability), reveal the item’s estimated CO2e footprint (at point of consumption) and also tokenise their products to provide crypto rewards and general cryptoeconomic incentives.
Almond is a brand loyalty tool. Almond digitizes fast-moving consumer goods by attaching a virtual product to a physical product via printed codes. The consumer scanning the unique hidden codes printed directly onto product packaging may use the Almond app to learn more about what they’re consuming, including where each ingredient has come from, the journey the product has taken and its carbon footprint. Reward customers who engage with brand cryptocurrencies redeemable on the Almond App.
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