Brightidea Memo is a software solution designed for memo writing teams writing longform narrative memos fast while organizing the entire program all-in-one place. The solution allows users to begin the process with a simple idea or team objective, based on annual planning, quarterly planning, or ad hoc basis. From that idea, based on the industry, category, and timeline, the system will guide the user through the process of constructing a strategic business case via longform narrative writing. The software provides the templates, tools, research guidelines, evaluation capabilities, and more to turn around and present the concept to organizational leaders for consideration, evaluation and approval.