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Earshot

 
Chicago, Illinois, United States
2012
Company Overview
Earshot is social media marketing platform that is redefining how marketers discover and connect with consumers in real time. By leveraging the power of dynamic data such as location, weather, image analytics, consumer sentiment, and time of day, Earshot goes beyond basic keyword filtering to help marketers acquire more customers, discover new influencers, and optimize live events.
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Products and Services

Earshot

 
Earshot is a modular suite of social listening tools that give marketers the flexibility they need to implement and measure a precision-based, one-to-one marketing strategy. The system utilizes a dynamic algorithm called Decibel Level to compute a real-time relevancy score for every social media post.
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Marketing Function Customer Acquisition, Metrics and Insights