Company Overview
With 60 worldwide offices serving 115 countries and frequent winners of industry awards, Epsilon positions itself as a global advertising leader in today’s digital consumer-driven economy. Publicis Groupe acquired Epsilon in 2019.
The Epsilon Abacus Alliance is the premier data cooperative for catalogue and multi-channel retailers. By tapping into Epsilon's data and analytic expertise, they can help you use the country’s most comprehensive transactional database of actively buying people to grow your business. The Abacus Alliance helps you improve your marketing effectiveness, deliver a greater return on your marketing investment and grow your business.
Epsilon PeopleCloud connects a consumer’s online and offline activity to a single ID that your brand owns. All media decisions and measurement ties back to these IDs, for a comprehensive view of your customers and full control of your marketing. Know more and get deeper insight to increase your marketing and company performance.
Marketing Function
Automation, Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Productivity, Research