Company Overview
Exact Data (formerly Custom Offers) provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions. Encompassing the entire life cycle of customer information, Exact Data services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications. In 2021 Exact Data was acquired by Data Axle.
Exact Data sources consumer data from a national database with approximately 242 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. The database is compared to the USPS National Change of Address file every 60-days, and updated as necessary.
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