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FaceCake Marketing Technologies

 
Seattle, Washington, United States
2011
Company Overview
FaceCake Marketing Technologies is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real time, while instantly providing relevant product recommendations within each user session for superior personalization. FaceCake is expert at eliminating traditional shopping barriers and delivering immersive engagement that carries customers through decision points. In-store and at-home solutions are also compatible across devices, including an in-store kiosk, desktop, tablet or mobile phone, making FaceCake’s shopping platform accessible from anywhere.
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Products and Services

CAKE

 
CAKE is an AR-driven eCommerce platform that works with a webcam and browser, letting online shoppers try on a variety of products without leaving the online store. No download, plug-ins or extensions are required. With only a small snippet of code, CAKE is easy for brands and retailers to integrate into their website or online store. Once installed, shoppers grant access to let CAKE use their device camera, then they can try on different shades of lipstick, eye shadow and more, take a snapshot and share it with friends before buying.
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Swivel Close-Up

 
Swivel Close-Up is an online app that integrates with eCommerce sites and catalogs, giving shoppers the ability to virtually apply different cosmetics to their faces. Using any device camera, your shoppers can point and click to try on unlimited shades of lipstick and eye shadow, jewelry, sunglasses and other accessories. Shoppers can take a snapshot to keep or share with friends. Swivel Close-Up encourages social sharing and builds purchasing confidence.
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