FanThreeSixty is a Customer Data Platform for the sports industry. FanThreeSixty connects and syncs disparate data sources in one place, creating a 360-degree view of the fan, leading you to actionable insights that maximize the value of every fan while creating remarkable fan experiences. By capturing fans' engagement, behavioral and purchasing data, FanThreeSixty creates a continuous feedback loop that leads to richer, more robust fan profiles that can then trigger hyper-personalized, seamless interactions, moving fans down the funnel faster.