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Feng-GUI

 
Rehovot, Israel
2007
Company Overview
Feng-GUI, a pioneer in measuring visual effectiveness, simulates human vision and creates measurement reports that predict what a real human would be most likely to look at. The solution empowers web designers, advertisers and creatives to effectively analyze Attention and Attraction in webpages and advertisements.
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Products and Services

Feng-GUI

 
Feng-GUI specializes in Visual Analytics, an advanced data science that allows advertisers and agencies to measure the visual performance of ad campaigns before they air by simulating human vision and predicting where users will focus their attention on the brand's advertisement. Feng-GUI analyze levels of human attention, gauges brand effectiveness and element placement.
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Marketing Function Automation, Metrics and Insights