Impactia offers an intelligent email platform that transforms a company’s routine email communication into a powerful marketing tool. Using the service, clients can create pinpointed and targeted campaigns. Segmentation options include: targeted digital signatures, filtered campaigns according to groups of senders/recipients, simultaneous campaigns, definition of campaign duration, and auto implementation of real-time content from social media and news feeds. By delivering focused information directly into the recipient’s inbox, clients can boost web traffic, showcase existing promotions, enrich customer experience, promote social channels, enhance brand awareness, and more.