Infegy Atlas is a sophisticated suite of social media monitoring tools that reach beyond simple measurements to deliver detailed answers that help market researchers fully understand the drivers, implications, and thematic nuances within consumer conversations. Four social media monitoring components combine to enable Infegy Atlas to provide highly detailed insights. Atlas Discovery, by combing through more than 100 trended data points, generates brand stories and highlights key events. Atlas Linguistics, powered by Infegy Linguistics technology, reads and interprets text to provide a rich analysis of social commentary. Atlas Comparison analyzes data sets, up to six subjects simultaneously, providing insight into commonalities and comparisons. Atlas Data is the longest running social data collection in the business, broadly sourced from numerous channels, normalized to reflect the general population, and spam-filtered to ensure accurate results.