iVX is the world's first enterprise technology platform that delivers powerful 1:1 interactive experiences that will increase engagement and improve outcomes throughout your business cycle. iVX Story Builder iempowers content creators to collect experience "ingredients" from various video segments to player designs to survey questions to connected services and more—and then build an elegant end-to-end interactive video experience with little to no knowledge of code. Once an story has been created, it's installed into iVX where it is deployed, distributed, tracked and optimized. The iVX Platform features many user roles and the ability to manage numerous campaigns at massive scale. iVX is an enterprise platform-as-a-service (PaaS) model that is customizable to the unique needs of your business.