BEAM is a brand management platform. BEAM allows enterprises to protect brand identity by putting copy, images and brand standards into the hands of marketers via rich media and contextual links to other pages, related assets, best practices examples or brand training. Embed examples of the brand in action to aid comprehension (videos, images, charts, interactive quizzes etc.) Evolve brand guidelines in real time, as the brand and business needs change. Make quick and accurate updates using the CMS, with content versioning showing users which asset is most up-to-date.