MyFavorito is an open B2C CRM platform for brands and retailers to establish highly active, personal relationships with their millions of customers and increase store visits, loyalty, referrals, sales and growth significantly. MyFavorito addresses all critical success factors and provides a cloud-based, mobile-first, DIY CRM-tech platform that consists of irresistible engagement tools, 360-degree-view customer database and an AI-driven, fully automated sales engine to send the right message at the right time - directly to the right customer’s smartphone.