Haystack is a generative AI platform by OneValley that is designed to provide personalized product recommendations and expert advice to early-stage startups and small to medium-sized businesses (SMBs). The platform leverages Seekr's custom large language models (LLMs) to offer accurate, personalized, and instantaneous recommendations for financial tools and management software. It aims to streamline the process of selecting essential business tools, saving entrepreneurs valuable time and helping them make informed decisions quickly.